diff --git a/sql.go b/sql.go
index 6098af5..c3ff31d 100644
--- a/sql.go
+++ b/sql.go
@@ -1325,7 +1325,7 @@ func resetMsgParsingRules() {
 						        ,(5000, ` + strconv.Itoa(objSubTypeMessageGo) + `, "Go", "^/go$")
 						        ,(5000, ` + strconv.Itoa(objSubTypeMessagePillageGo) + `,"Pillage Go", "^You lift up your sword and charge at the violator.$") 
 						        ,(5000, ` + strconv.Itoa(objSubTypeMessagePillageWin) + `,"Pillage Win", "^You successfully defeated (\\[(?P<Guild>[A-Z0-9]{1,3})\\]){0,1}(?P<Attacker>.*). As he was crawling away, you picked up some of the gold he left behind. Received (?P<Gold>[0-9]+) gold and (?P<Exp>[0-9]+) exp.$")
-						        ,(5000, ` + strconv.Itoa(objSubTypeMessagePillageTimeout) + `,"Pillage Timeout", "^You've failed to protect the villagers. No more rewards for you.$")
+						        ,(5000, ` + strconv.Itoa(objSubTypeMessagePillageTimeout) + `,"Pillage Timeout", "^You\\'ve failed to protect the villagers. No more rewards for you.$")
 		;`)
 	failOnError(err, "resetMsgParsingRules : populate table msg_rules")
 }